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MSO takes its music to millions


Photo by Daniel Aulsebrook

It’s not summer in the City of Melbourne without experiencing the sounds of the Melbourne Symphony Orchestra in one of the city’s vibrant live performance venues.

Melburnians might have been lucky to experience the MSO in a live concert arena, but plenty more classical fans were thrilled to experience the orchestra through television and radio broadcasts.

This year MSO presented its most successful East Meets West: Chinese New Year concert yet, both in terms of audience engagement and media attention. Over 2,000 people attended the concert at Arts Centre Melbourne’s Hamer Hall. The broadcast of the concert into China through CCTV, Phoenix TV and ABC’s Australia Plus network attracted almost 300 million people, taking the MSO into the Asia-Pacific region.

The MSO’s annual Sidney Myer Free Concerts, a summer staple, were broadcast live on ABC Classic FM. The three concerts attracted over 30,000 people to The Bowl and an additional 75,000 people tuned in to the live concert broadcasts. Audiences at the free concerts embraced social media, utilising #msobowl which trended at number five in Australia on Twitter on the first night of the series. Across the three nights there were almost 500 posts using this hashtag on Instagram and Twitter, which resulted in almost 3.3 million views across these social media feeds.