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Tasmanian Symphony Orchestra’s Northern Engagement Strategy

TSO maintains its commitment to being an orchestra for all Tasmanians with a Northern Engagement Strategy.

In 2020 the TSO will focus on deepening its engagement with Northern Tasmania through a structured, multiplatform program. Considering all key organisational areas from artistic presence, audience enjoyment and development through to community engagement, capacity building, learning resourcing and input into Northern Tasmania’s thriving local music activity, the TSO’s Northern Engagement Strategy will take the orchestra’s already active presence in the region to the next level, and represent its commitment to connecting with the whole state.

The TSO presents an annual concert season in Launceston parallel to its Hobart season, and the 2020 season will be the most varied yet. In response to a wide-ranging survey of both core Launceston-based TSO customers and a cross section of the broader community in Launceston, the TSO is presenting a family concert and popular programming including a ‘Last Night of the Proms’ performance and programs of Strauss and Mozart representing more traditional repertoire. The highly successful ‘TSO Live Sessions’ – aimed at developing new audiences – will debut in Launceston with a performance at the newly renovated Star Theatre.

In a landmark move, TSO will present only one free outdoor ‘Symphony under the Stars’ concert in 2020, to be performed in Launceston on February 22, with the Hobart version of the popular event indefinitely on hold. This move signifies the TSO’s commitment to Northern Tasmania, and funds formerly allocated to the Hobart performance will be utilised for activities in the North West.

In July TSO senior management visited Burnie and Devonport for a research mission, consulting widely with local leaders in community music and education, as well as focus groups with TSO customers. Thorough consideration of all aspects of the TSO’s contact with North West Tasmania considered concert offerings, regularity and customer experience, as well as community engagement, social needs and educational input.

A multitude of learnings informed a Northern Engagement Strategy, adopted by all levels of the organisation, to commence in 2020. A key tenet of this strategy is a new residency model for North West Tasmania, which will be piloted in 2020 ahead of a 3-year rollout. Consisting of masterclasses, workshops, value-adding to the buoyant local community music ecosystem and addressing areas challenged by socio-economic disadvantage and lack of music education resources, the TSO has identified the most meaningful ways to utilize its resources in the region, reinforcing one of its key strategic objectives: to be an orchestra for all Tasmanians.